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    Tuesday
    Apr192011

    AMC wins Regional PRSA for Social Media Monitoring

    On May 11 Addressable Media Consultants and  PR partner Clairmont Communications will receive Social Media Monitoring Award for their work on UNC Kenan-Flagler Business School Social Media Audit. See presentation here:

    The Details
    Addressable Media and Clairmont PR conducted an analysis of the social media effectiveness of the University of North Carolina’s Kenan-Flagler Business School and its direct U.S. competitors. Considerations included traffic and content, viral scoring, social media mention, share of voice, sentiment, email effectiveness and traffic generated from third-party sources.
     
    The objective was to provide specific, measureable recommendations on how to build upon the current social networking successes in order for the university to further engage key audiences and to facilitate the exchange of information amongst those audiences.
     
    Creativity/Quality
    To effectively analyze the existing program including sentiment and share of voice comparisons against competitors, we used a combination of subscription-based social monitoring and measurement tools with free analytics programs and old-fashioned positive/negative/neutral designations for content in review. Because most of the competitor schools have multiple pages, feeds or channels for each social network (for example, multiple pages on Facebook, several Twitter feeds for different interests and YouTube channels for various departments) without a comprehensive “find us on social networks” listing on their websites, our team had to be creative in conducting searches to gather the needed information to conduct the audit. We accomplished this by having three different team members pulling information that was then compiled to avoid overlooking pertinent data.
     
    Technical Excellence
    To ensure technical excellence, we used Scout Labs (now Lithium), one of the most reputable social networking monitoring services, for social media mention, share of voice and sentiment; Argyle Social, a social media marketing dashboard, for viral scoring; Google Analytics, a widely recognized and credible web analytics tool, for traffic and content; and Harris Interactive, an Internet-based research firm, for email effectiveness. With the data we gathered from these tools, we compared the universities’ usage and effectiveness of specific social networks including Facebook, Twitter, YouTube, blogs, Flickr, LinkedIn and iTunes.
     
    Results
    The research results (included with this entry) demonstrated which of the business schools analyzed are using social networking in the most effective ways. Based on the data, our tactical recommendations included suggestions for improvements in the areas of email marketing, blogging, Facebook, Twitter, the usage of online video, Flickr and LinkedIn. With this information, the University of North Carolina’s Kenan-Flagler Business School is in the process of making significant changes to what is considered a phase two social media strategy, which was the driver for conducting the research.

    “UNC Kenan-Flagler had established a strong social networking presence, as part of phase one of our social media strategy,” said Heather Havenstein, director of public relations and new media, UNC Kenan-Flagler. “The recommendations made by Clairemont Communications and Addressable Media  are allowing us to further engage key audiences including students, prospective students, alumni and donors as part of our phase two outreach.”

    Monday
    Apr042011

    Duke TIP site launches

    Site launched March 20th - see the new rich expereince of Duke TIP here

    Friday
    Feb112011

    Scott Safety site - Global Launch

    See this IPAD friendly rich site here

    Wednesday
    Nov252009

    Rep. Brad Miller D-NC visits our client Elster

    Wednesday
    Aug052009

    Elster NA SocialCasting

    We have completed a SocialCasting and Webinar to support the launch of Elster's EnergyAxis Smart Grid Solution. Check out our SocialCast Hub at www.energyaxislive.com which links to the branded social media presence managed by us. Above is the viral pre-roll used to promote the webinar on June 30th. More to come....

    Thursday
    Jun042009

    PRSA Presentation - Integrated Pitches

    Our PR partners at RLF Commnuications asked us to present at the Annual Public Relations Society Councelors meeting this June 2nd. Take a look at what we presented...

    Click to read more ...

    Thursday
    May212009

    Photo Shoot for Flash Animation

    Completed photo shoot at the Raleigh Museum of Art. Will end up as a series of stills stitched together as a flash unit for a top marketing firm’s new web site and viral video.

    Wednesday
    Jan212009

    AMA Mobile Presentation - Practical Mobile

     Thanks to the AMA New Orleans for giving us the opportunity to show our Mobile Passion in a practical way