PRSA Presentation - Integrated Pitches

Our PR partners at RLF Commnuications asked us to present at the Annual Public Relations Society Councelors meeting

Too often, integrated pitches and campaigns get taken over and defined by the narrow interests of advertising and marketing professionals. Public relations gets tacked on at the end and marginalized as events and publicity. As a former managing partner with a 100-person integrated agency, Hagler brings hard-won lessons on how to put public relations in the driver’s seat and help grow your agency, and Towning brings perspective from advertising and interactive aspects of the agency business. From creating the initial new business opportunities to crafting winning pitches, attendees will learn tips, strategies and insights for positioning their agencies to lead the discussions.

Shaping Integrated Pitches

View more OpenOffice presentations from Gary Towning.